In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other realities about modern-day B2B marketing. We go over exactly how the purchasing trip is currently entirely fragmented as well as the way that community structure can aid online marketers retake control of the disco… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other facts concerning modern B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented and also the manner in which area structure can aid marketers retake control of the discovery and deman… Read More